With Memorial Day deals being advertised everywhere this weekend, the Better Business Bureau wants to remind people of a few tips for recognizing fraudulent or misleading ads.

• Read the fine print. Is the retailer offering you a discounted price on the latest model or are they trying to sell off the older version? This could be especially helpful for consumers looking to purchase tablets or other popular electronics.
• What is the percentage off of? A retailer may be advertising 50% off, but are they applying the discount to the regular price of the item or a marked up price that matches what the regular price normally is once the discount is applied?
• Lowest price! Is the price advertised available to everyone or only those with good credit? This could be especially helpful for consumers looking to purchase new or used cars. Even though you saw a low price advertised, you may not qualify for that offer.
• Is it a limited time offer? Is this truly the only time of year this retailer will run this sale or will you be able to get the same price in the future?
• Know Guarantees and Warranties.  Guarantees and warranties cover different things for a different amount of time. Does a “lifetime warranty” mean your lifetime or the lifetime of the product? Does “satisfaction guaranteed” mean you can return it used for a full refund? Make sure the retailer offers you full details on any deal they are offering you.